Atlanta Home Owners

Atlanta Real Estate Agent - Debby Braun - Keller Williams Realty-First Atlanta
Debby Braun

Home Selling Process

Find a Realtor You Can Trust

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About Keller Williams Realty

  • Founded in Austin, Texas on October 18,1993.
  • Keller Williams® Realty laid the foundation for Agents to become real estate business people.
  • Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation.
  • Selected as “Most Innovative Real Estate Company” by Inman News.
  • 84,400+ real estate consultants.
  • 550+ offices in U.S. and Canada.
  • 5th largest real estate company in North America.
  • Recognized for excellence in real estate consultation training and associate development.

The Keller Williams Culture

Win-Win … Or no deal
Integrity … Do the right thing
Commitment … In all things
Communication … Seek first to understand
Creativity … Ideas before results
Customers … Always come first
Teamwork … Together everyone achieves more
Trust … Starts with honesty
Success … Results through people

Consultant Vs. Agent

Fiduciary (Consultant)
Advises & Consults
Educates & Guides
Involved in Decision Process
Uses Judgment & Experience
Highly Compensated
Functionary (Agent)
Delivers Information
Tells & Sells
Stays Out of Process
Follows Rules & Procedures
Minimally Paid

Understanding Agency - Who Works for Whom?

Seller Agency (Single Agency)
  • Agent will represent the best interests of the seller
  • Agent will owe the seller fiduciary duties
  • Agent must give the buyer all material facts so that the buyer can make an educated decision
Buyer Agency (Single Agency)
  • Agent will represent the best interests of the buyer
  • Agent will owe the buyer fiduciary duties
  • Agent must give the seller all material facts so that the seller can make an educated decision
Transaction Broker (Dual Agency)
  • Agent represents both the buyer and the seller equally
  • Agent’s objective is to get a mutually satisfactory agreement among all parties
  • Agent gives all options to the buyer and the seller
  • Depending on the local market, all parties may be present at contract presentation to negotiate on their own behalf
  • All parties have confidentiality. Agent may do nothing to the detriment of either the buyer or the seller
  • Both the buyer and the seller have a right to counsel. Before making any decisions, both parties have the right to seek family, religious, legal, or financial counsel.

The Benefits of Using A Listing Agent

  • Saves You From Being “Married” to Your House
  • Listing Advice
  • Pricing Advice
  • Maximum Sales Price
  • Qualified Buyers
  • Negotiation Expertise
  • Best Price
  • Avoid Costly Mistakes
  • The Right Vendors
  • Have a Smooth Closing

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Keller Williams Realty-First Atlanta
200 Glenridge Point Parkway, Suite 100 • Atlanta, Georgia 30342
Office: 404.532.5700 • Cell: 404.372.9556 • Fax: 770.509.0202
Each Keller Williams Realty office is independently owned and operated.
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